Marketing strategy, AI workflows, and clear communication.
I help businesses and teams turn messy ideas, customer signals, and AI-assisted drafts into marketing that resonates, converts, and earns trust.
What I Can Help With…
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Use generative AI to speed up writing without losing voice, credibility, or judgment.
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Turn reviews, comments, complaints, interviews, and search behavior into sharper positioning, better offers, and better content.
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Clarify audiences, funnels, messaging, web analytics, SEO, email, and content strategy.
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Practical training for students, teams, and business owners who need useful tools, not buzzwords.
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Make sense of marketing data, conversion paths, KPIs, and reporting in plain English
Courses and Teaching
Nels has been a university instructor for almost 30 years and currently teaches at both UC Santa Barbara and Antioch University. He has created LinkedIn Learning courses which have been viewed by over 60,000 people. His videos are for marketers, writers, students, and business professionals who want practical, human-centered guidance on AI and communication. His teaching style is practical, clear, and grounded in real marketing decisions — not hype.
About Nels Henderson
Nels Henderson is a marketing instructor, consultant, author, and course creator focused on practical digital marketing, generative AI, web analytics, and persuasive communication.
For more than 25 years, Nels has taught marketing-related courses through Antioch University and UCSB’s PaCE program. His work emphasizes a simple but often-missed idea: good marketing starts with understanding real people — their questions, frustrations, language, and decision-making context.
Nels is also a LinkedIn Learning instructor, with courses on writing with generative AI without sounding fake, creating accessible digital marketing, and writing emails that resonate and convert.
Alongside his teaching and consulting work, Nels co-owns Santa Barbara Mobile Notary, giving him hands-on experience with the realities of small-business marketing, service delivery, local search, customer trust, and operational follow-through.
His background includes political campaign work, nonprofit board leadership, web management for Citrix products including GoToMyPC and GoToAssist, Agile training, and certification as a Digital Marketing Professional through the Digital Marketing Institute.
What connects it all: helping people communicate more clearly, use technology thoughtfully, and make better marketing decisions.