I believe in the Japanese concept of kaizen -- that incremental change can bring big results. Search engine optimization, getting your site to rank higher on search engines like Google, can often be achieved with simple changes that make your site more visible to the search engine.
Emotion Company (website) I recently increased the number of organic search visitors to this company's website by over 40% by making just a few changes to the code and content but not changing the overall design.
There can also be value found in testing several different designs of a page to see which one yields the most results. It's not always what we think works best that actually does when tested in a scientific, analytical manner. Testing pages makes sure that your best intution about how a page looks is correct.
Online Advertising: Google Ads and Facebook Ads
Search engine optimization is often about "organic" search which is based in non-paid efforts to reach the most people who look for your website. Using paid search or Google Ads can bring faster, more meaningful results and does not have to cost a great deal of money. Facebook Ads can also be selectively used to reach specific demographics of customers that are most likely to buy your product or service. It can also be used to increase awareness of your product or service in the community.
Santa Barbara Mobile Notary (website) Imagine spending $50 a month on an advertising program where you got a 3-5% response on your ad and this represented $150 in just one sale. Multiply that by the 3-5% that respond to your ad and you can understand why Google Ads is an important tool for generating income for your business or awareness for your organization.
Social Media Management
Every day, tens of thousands of people locally and millions of people nationally, log on to Facebook and Twitter. Managing your presence on these social media platforms translates to an active audience that is interested in your product or service.
Goleta Council Member Roger Aceves (Facebook page). I concentrate on "reputation management" which looks at how to best put you in the best light when posting on social media sites.
About Nels Henderson
Nels Henderson has been a freelance graphic design and marketing consultant for over 18 years.
Nels Henderson has held numerous leadership positions for non-profit boards of directors and political organizations in Santa Barbara and Ventura Counties. In 1990, Nels was the youngest elected chair of a political party county central committee in the State of California. He has served as President of the Board of Directors for Sarah House, Citizens Planning Association and Citizens Planning Foundation.
He has been an aide to the Santa Barbara Mayor Marty Blum, former County Supervisor Gloria Ochoa, State Senator Gary K. Hart and the late Rep. Walter Capps. His consulting clients have included Mayor Marty Blum, Earl Warren Showgrounds, State Street Ballet, CALM, Santa Barbara Neighborhood Clinics, Antioch University and the California Coast Venture Forum.
Nels received his BA in Political Science at the University of California at Santa Barbara, and holds a Master's Degree in Organizational Management from Antioch University. He has also served as an adjunct faculty member in their master's degree program for management and communication-related courses.
Nels is married to Alexis Henderson and they are parents to five year old Hannah. In his spare time, Nels enjoys cooking, playing soccer and taking photographs.
Contact Nels Henderson at (805) 464-6357
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Nels Henderson has been a freelance graphic design and marketing consultant for over 18 years.
